Performed with Comedy in Your Eye before? Hosting a show at the Camden Fringe Show this year? Let us know and we will promote it on our blog for free!
If you have performed with us in the past and are performing at the Camden Fringe, then let us know all about it!
Last year, our recommendations ranked on the first page of Google for the Edinburgh Fringe so we had thousands of views of our blog during the Festival. We also have a high authority rate on Camden searches so hopefully we'll get a good few hits for you!
So if you would like to be featured for free, then please fill in the form below. We will try and promote everyone's show, if you have performed with us but depending on volume of requests, it might not be possible!
Tips:
The more words you write, the better the page might rank
Make sure you include a good quality image
Make sure you double check the details are correct
Looking for other ways to promote your show for free? Read our top tips on promoting your show for free below:
How to Promote Your Camden Fringe Show for Free
The Camden Fringe is a vibrant festival that celebrates diverse and innovative performances in the heart of London. With its intimate venues and eclectic mix of shows, it's a fantastic platform for emerging artists. However, with many performers vying for the audience’s attention, promoting your show effectively can be a challenge, especially when you’re working with a limited budget. Here’s a guide to help you promote your Camden Fringe show for free, ensuring that your performance gets the audience it deserves.
1. Harness the Power of Social Media
Social media is a cost-effective way to reach a wide audience. Here’s how to make the most of it:
Create a Facebook Event: Set up a dedicated event page for your show. Share updates, behind-the-scenes content, and engage with your audience. Encourage your friends and followers to share the event.
Twitter: Use relevant hashtags like #CamdenFringe, #FringeFestivals, and #Theatre. Tweet regularly about your show, post updates, and interact with other performers and potential audience members. Engaging with local theatre communities and using Twitter threads can also increase visibility.
Instagram: Post visually appealing content related to your show. Use Instagram Stories for sneak peeks, rehearsal clips, or shout-outs to cast and crew. Utilize relevant hashtags and tag the venues and other performers to expand your reach.
TikTok: Create short, engaging videos that highlight interesting aspects of your show. Whether it’s a funny moment, a teaser, or a day in the life of your production, TikTok’s short-form content can attract attention quickly.
2. Engage with Local and Online Communities
Connecting with local and online communities can significantly boost your show’s visibility:
Join Camden Fringe Groups: Participate in online groups and forums dedicated to the Camden Fringe. Share your show details, join discussions, and support fellow performers.
Reddit and Other Forums: Share your show on relevant subreddits like r/LondonTheatre or r/FringeFestivals. Engage with the community, answer questions, and promote your show in a genuine, non-spammy way.
3. Network with Fellow Performers
Collaboration and mutual support can amplify your promotional efforts:
Flyer Swapping: Partner with other performers to swap flyers. Distribute each other’s promotional materials at your respective shows to cross-promote.
Joint Promotions: Consider collaborating with other shows for joint promotions or double-bill performances. This can help both shows draw a larger audience.
4. Utilize Free Listings and Press
Getting listed in free publications and online platforms is crucial:
Camden Fringe Website: Ensure your show is listed on the official Camden Fringe website and app. Complete your listing with all the details, including dates, times, and a compelling description.
Local Listings: Submit your show to local event websites, community boards, and free publications. Sites like Time Out London, Londonist, and The List are great places to start.
Press Releases: Write a compelling press release and send it to local newspapers, blogs, and online magazines. Highlight what makes your show unique and why it’s a must-see. Personalize each release to capture the interest of the specific publication or blog.
5. Embrace Guerrilla Marketing
Creativity and spontaneity can set you apart:
Street Performances: Perform snippets or teasers of your show in high-traffic areas of Camden. This can attract passersby and encourage them to attend your full performance.
Flyering in Strategic Locations: Design eye-catching flyers and distribute them in popular spots like coffee shops, bookstores, and local markets. Make sure to ask permission from venue owners before putting up posters.
Flash Mobs or Street Stunts: Organize a small, attention-grabbing performance or stunt related to your show. These unexpected moments can create buzz and draw a crowd.
6. Leverage Word of Mouth
Personal recommendations are incredibly powerful:
Encourage Audience Interaction: After each performance, engage with your audience. Ask them to spread the word, share their experience on social media, or leave a review on platforms like Yelp or TripAdvisor.
Tap into Your Network: Ask friends, family, and colleagues to promote your show. Provide them with easy-to-share content, such as social media posts and email templates.
7. Use Email Marketing
Email marketing can be a highly effective way to reach your audience:
Build a Mailing List: Use sign-up forms on your website, at shows, or via social media to build a mailing list. Offer incentives, like exclusive content or discounts, to encourage sign-ups.
Send Regular Updates: Keep your audience engaged with regular newsletters featuring updates, behind-the-scenes content, and special offers. Personalize your emails to make them more engaging.
8. Polish Your Show’s Description and Artwork
Your show’s description and visuals are often the first things potential audience members will see:
Craft a Compelling Description: Write a clear, engaging description of your show. Highlight its unique aspects, key themes, and what makes it a must-see.
Create Eye-Catching Artwork: Design a professional-looking poster and promotional images. Ensure they are visually appealing and include all the essential details, such as the show title, dates, venue, and ticket information.
Conclusion
Promoting your Camden Fringe show for free requires creativity, effort, and strategic planning. By leveraging social media, engaging with local communities, networking with fellow performers, and using guerrilla marketing tactics, you can significantly boost your show’s visibility without breaking the bank. Remember, the key is to be proactive, engaging, and authentic in your promotional efforts. Good luck with your show, and may it be a resounding success!