Performed with Comedy in Your Eye before? Taking a show up to the Edinburgh Fringe Show this year? Let us know and we will promote it on our blog for free!
If you have performed with us in the past and are taking a show up to the Edinburgh Fringe Festival, then let us know all about it!
Last year, our recommendations ranked on the first page of Google so we had thousands of views of our blog during the Festival.
So if you would like to be featured for free, then please fill in the form below. We will try and promote everyone's Edinburgh fringe show, if you have performed with us but depending on volume of requests, it might not be possible!
Tips:
The more words you write, the better the page might rank
Make sure you include a good quality image
Make sure you double check the details are correct
Looking for other ways to promote your show for free? Read our top tips on promoting your show for free below:
1. Leverage Social Media
Social media platforms are a goldmine for free promotion. Here’s how you can use them effectively:
Create a Facebook Event: Invite your friends, family, and fans. Encourage them to share the event.
Engage on Twitter: Use relevant hashtags like #EdFringe, #Fringe2024, and #EdinburghFringe. Tweet regularly about your show, share behind-the-scenes content, and interact with other performers and attendees.
Instagram Stories and Posts: Share visually appealing content related to your show. Use Instagram Stories to give sneak peeks or share moments from rehearsals.
TikTok Videos: Create short, engaging videos showcasing highlights of your show, funny moments, or interesting facts.
2. Utilise Local and Online Communities
Engaging with local and online communities can boost your show’s visibility:
Join Edinburgh Fringe Groups: Participate in discussions and share information about your show on Facebook groups and forums dedicated to the Fringe.
Reddit and Other Forums: Share your show details on subreddits like r/Edinburgh or r/FringeFestival. Engage with users and answer questions about your performance.
3. Network with Other Performers
Collaboration and mutual support are powerful tools:
Flyer Swapping: Exchange flyers with other performers to distribute to your respective audiences.
Joint Promotions: Partner with other shows for joint promotions or double-bill performances. This can increase audience turnout for both shows.
4. Leverage Free Listings and Press
Getting listed in free publications and online platforms can significantly enhance your reach:
Edinburgh Fringe Website: Ensure your show is listed on the official Fringe website and app.
Local Listings: Submit your show details to local event websites and free publications in Edinburgh.
Press Releases: Write a compelling press release and send it to local newspapers, blogs, and radio stations. Focus on what makes your show unique to catch their interest.
5. Engage in Guerrilla Marketing
Creativity can set you apart without breaking the bank:
Street Performances: Perform snippets of your show in busy areas of Edinburgh to attract attention and distribute flyers.
Posters and Flyers: Design eye-catching posters and flyers. Distribute them at strategic locations like cafes, community centres, and other festival venues.
Flash Mobs or Stunts: Organise a flash mob or a small stunt related to your show. These unexpected performances can create buzz and draw crowds.
6. Word of Mouth
Personal recommendations are incredibly powerful:
Friends and Family: Encourage your friends and family to spread the word about your show.
Audience Interaction: After your performance, engage with your audience. Encourage them to tell their friends and share their experience on social media.
7. Email Marketing
Use your existing network to promote your show:
Mailing List: If you have a mailing list, send out regular updates about your show, including dates, times, and special offers.
Personal Invitations: Send personalised emails to friends, family, and colleagues inviting them to attend and share your show.
8. Optimise Your Show’s Description and Artwork
Your show’s description and artwork are often the first things potential audience members will see:
Compelling Description: Write a captivating and concise description of your show. Highlight what makes it unique and why people should come to see it.
Professional Artwork: Ensure your poster and promotional images are high-quality and visually appealing.
Promoting your Edinburgh Fringe show for free requires creativity, effort, and strategic planning. By leveraging social media, engaging with local communities, networking with other performers, and using guerrilla marketing tactics, you can significantly increase your show’s visibility and attract a larger audience. Remember, the key is to be proactive, engaging, and authentic in your promotional efforts. Good luck with your show!
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